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Typical Discounts off MSRP when Buying an RV

So, you want to buy an RV? Before heading to your local dealership, there are some important steps to take. First, narrow down to what class of RV you are looking for. Not sure of the differences; read more on the top 5 types of RVs. Second, be sure to consider the top 4 questions when considering an RV purchase. Finally, review the top 5 things to learn from an RV salesperson, so you are fully prepared before setting out to your local dealerships.

All RV Dealerships, much like car dealerships, have wiggle room on the posted price. Do not EVER pay the “sticker” price. The sticker price is the MSRP, also known as the manufacturer’s suggested retail price. Most dealerships will show upfront discounts anywhere from 20-30% off MSRP. All dealerships hold back additional discounts above the discount they have posted for the RV. Above all, keep in mind there is always room for additional discounts, but you have to ask. The total discount off MSRP you ultimately receive will depend on how good of a negotiator you are.

How to Spot a Good/Great Deal

What is a great deal? Generally, anything north of 35% is a solid discount. If you are lucky enough to get a discount of 40% or more, it’s a steal. Keep in mind that demand, local market influences, and seasonality can all affect the discount level. While 35%+ was fairly common pre-Covid due to increased demand and reduced production, discounts post-Covid seem to be hovering in the 20% range.

Do your homework! Contact several dealerships, and treat an RV purchase as you would a car or any other major purchase. Negotiate the best deal possible! If you don’t get what you want, be prepared to walk away. Remember, if you don’t ask, you won’t get it. If you are not comfortable asking for more, ask a family or friend to help out. This could save you lots of money.

Value-Added Items

When negotiating if the dealership won’t come down on price, ask for value-added items. Value-added items include anything from a towing package to an extended warranty or a wheel and tire warranty. Basically, items you would otherwise pay for out of pocket. Be reasonable in your ask and expectations. If you have offers from other dealerships, that will give you a bit more bargaining power. It’s always a good idea to let two competing dealerships fight for your business.

Final Thoughts

Many people want to purchase an RV from a local dealership. Certainly, there are compelling reasons to do so, but if you can get a much better deal somewhere else, it might be worth driving or flying further away to save money. Each dealership has a different business model. Larger dealerships may offer discounts upfront as they make it up in volume. Others provide more personalized service and a better overall experience but may not discount as much. Additionally, some dealerships will include things like free camping for a year or other value-added amenities. It’s important to weigh all the options and the total value being offered. At the end of the day, do research and talk to several dealerships.

TIP: Find out where the RV is manufactured. Typically the further away from the point of manufacturing you live, the higher the cost will be due to the transportation cost to get the RV to your local dealership.

Learn more about the various RV manufacturers and the brands they offer, and how they stack up.